意大利

What are the main advantages for expansion in 意大利?

Clear advantages are the size of the market and the potential customer base, access to expertise and subcontractors as well as the strategic location close to many key markets in 欧洲, North 非洲 and the 中东. Large investments are currently being made in areas where 意大利 historically has under-invested, for example in energy and digitalisation. There is a demand for new technology, innovation and sustainable solutions, areas where Swedish companies often are at the forefront.

What are the risks and challenges companies may face in 意大利?

The most prominent challenges are linked to the complex bureaucratic system and time-consuming administration, 付款时间长, the economic-political uncertainty and differences between northern and southern 意大利. The best way to minimise risk and the administrative burden is to collaborate and consult with local expertise. The language and cultural differences are also often seen as challenges. These challenges are less pronounced when doing business with large international Italian companies. We often help Swedish companies find a local partner who can act as a sales channel and has a local network, and we see the impact this has for growth in 意大利.

Are there any cultural aspects to consider?

意大利 is an economy based on relations, and compared to many northern 欧洲an countries, it might take time to establish a relationship initially. It is also important to have the first meeting in 意大利 and invest time in building trust with business partners. 意大利 has a distinct business hierarchy that is important to respect, and there is often a clear decision maker. That being said, the business cultural differences are less significant than you might think. We see that Swedish companies sometimes have prejudices about what it is like to do business in 意大利, but many of these preconceived opinions are discarded after an initial business visit.